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The stylish new S Hotel Jamaica has opened in Montego Bay.

Poised to become the ultimate trendsetting hotspot, the hotel overlooks Doctor’s Cave Beach and will put the location on the map for seasoned international travellers.

The inspiration for the contemporary 120-room S Hotel is as cosmopolitan as it comes, but the feeling is notably Jamaican as the country’s soul and culture swirl together to create this new multi-experiential hotel.

Buzzing bars, a high-spirited pool scene, the Sky Deck (for the exclusive use of those booked on concierge floors), an international restaurant, a café, spa, gym and guestrooms with an elevated design aesthetic all thoughtfully combine to create a modern and effervescent sense of place.

Chris Issa, Jamaican entrepreneur and owner of the recently formed Crissa Hotels, commented: “We’re creating a new kind of hotel in Montego Bay, one that infuses modern Jamaican culture balanced with the sophistication of an urban hotel and the laidback style of a beach resort, appealing to international travellers and locals alike.”

Award winning, full-service, Miami-based luxury design firm Antrobus Ramirez directed the interior design of the hotel with Jamaica-born designer Alison Antrobus and design partner Ruby Ramirez spearheading the project.

A towering 25-foot interior lobby walled with coral stone greets guests with a central boardwalk made from local Jatoba hardwood physically and visually connecting the hotel’s many water elements.

S Hotel won’t just be a place to be seen, it is a chance to enter the constellation and shine with an international ambiance reminiscent of South Beach accented with an irie vibe.

The main swimming pool is framed by lounge-worthy swim-out cabanas, while white sand lines the area around a pool dotted with beach chairs and a sleek wood deck -completing the resort-style atmosphere.

Jamaican historical and cultural design elements are at the forefront woven in with modern interpretations.

Dotted throughout the property, guests find the works of local Lumber Artist, Tamara Harding, whose pieces feature wood recycled from the trees removed from the property during construction.

In the guestrooms, sleek interiors with an overarching monochromatic theme give way to gorgeous blue Caribbean Sea or lively city views, while oversized wicker-wrapped soaking tubs stand out in the Spa Suites.

The hotel’s signature Sky Suite soars above the property with 20-foot ceilings while the Presidential Suite features three bedrooms and a living/dining room.

The new S Hotel is centrally located on Montego Bay’s irie Hip Strip, recently re-christened Jimmy Cliff Boulevard, just five minutes from Sangster International Airport and within walking distance to nightlife, restaurants and shopping.

S Hotel is the second hotel project from Jamaican entrepreneur Chris Issa, owner of the newly created Crissa Hotels.

The term Crissa is derived from the Jamaican Patois word, “Kriss” meaning “excellent.”

The group includes the popular Spanish Court Hotel and the Spanish Court Worthington event venue in Kingston, and in Montego Bay, Usain Bolt’s Tracks & Records restaurant outpost located adjacent to the new S Hotel Jamaica.