Aloft Hotels, Marriott International’s brand for music lovers and music makers, alongside Universal Music Group & Brands (UMG&B), the brand strategy division of Universal Music Group (UMG), the world leader in music-based entertainment, is launching the 2018 edition of the artist discovery competition Project: Aloft Star.
To mark the launch of the competition and to give everyone a chance to get in on the action – even those not quite ready for global super stardom – tech-driven Aloft Hotels is setting up state-of-the-art shower audio recording booths in a selection of its properties across Europe for guests to step into and show off their vocal talents while staying with Aloft.